III. PURE OLIVE OIL
It is a product which answer the market’s demands. It is basically a refined olive oil, to which virgin oil is added to improve its character. Unfortunately there are no set levels of blending refined olive oil with virgin olive oil. Thus, there could be 50% virgin oil in a mixture or just 10%. The neutral refined oil can easily attain an improved colour, taste and smell. Industries that deal with its promotion have come up with their own levels in a mixture so as to improve the quality but at the same time, keep the price down. The Greek consumer who is used to the taste of good virgin olive oil has difficulty in using it… Acidity level may reach 1.5%.